Our Team

WHLA office staff is located in Brookfield, WI. We retain a contract lobbyist in Madison and lodging legal counsel in Milwaukee. Contact us.
Bill Elliott, CAE
President & CEO

  • Legislative
  • Room Tax Questions
  • Legal Issues
  • Media Spokesperson
  • Board/Committee Governance
Adam VanOuwerkerk
Membership & Revenue Development Manager
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  • Membership Sales
  • Marketing Program Sales
  • Associate Membership Level Manager
  • Trade Show Manager
Monica Goeke
Director of Marketing, Services, & Events

  • Chapter Liaison
  • Marketing
  • Member Services
  • Events
  • Wisconsin Lodging Conference
Lexie Mallary
Marketing & Communications Coordinator

  • Graphic Design
  • Social Media
  • Website/Member Portal
  • ​Wisconsin Lodging Directory
  • InnTouch Magazine